// SPORTSWEAR
SILVINI
spot / 20s
- AI VIDEO
- YOUTUBE
// AI video, photo & graphics · Prague · and remote
Creative director. AI instead of a crew.
I help brands and agencies bring AI into their creative production — in a way that makes the result sell, not just look good. Before I start inventing, I want to understand your product, your audience and your brand.
Let's talk
Fifteen minutes, no strings, no charge.
// YouTube, web and TV
Ads
The longer format, beyond social. Spots for YouTube, video for your site, television — campaigns meant to last longer than a week.
// CONSTRUCTION
SCHÜCO
spot / 24s
- AI VIDEO
- YOUTUBE
// CAR DEALERSHIP
DAJBYCH
spot / 24s
- AI VIDEO
- YOUTUBE
// Who it is for
It does not matter what you sell
Either as the supplier on a specific project, or as extra capacity you call in when there is too much on. Whether the brand is playful, premium or technical decides the style, not whether it can be done.
Online stores and products
Fashion, accessories, food, cosmetics, electronics. Anything that can be shown.
Services
When there is nothing to photograph, it gets built around the moment your customer needs you.
B2B and software
An abstract product needs a picture more than a physical one does, not less.
Agencies
I work under your brand. You keep the client and the strategy, I deliver production on a deadline that otherwise would not be possible.
// Who is behind this
Tomáš Tesař
AI Creative Director · Prague · and remote
I have been working with AI video since 2024. It started as a hobby — but the moment I saw what these tools could do, I started thinking about how to put them into client marketing. Since early 2025 I have been doing it full time.
In-Simulation is the name I work under. For now it is just me — when more hands are needed, I bring them in. I do not pretend to be an agency.
Every video has one of two jobs: it either has to represent the brand, or it has to sell. Those look different and they are made differently — and a spot that tries to do both usually manages neither.
Alongside client work I make my own films and experiments. It is a hobby — and a lab: AI video tools change every week, and what worked in January is outdated by March. New things get tried on my projects, not on your campaign.
Anyone can generate a video now. Knowing when a shot is actually good is the hard part.
[ portrait ]
// Own work
Own Work
Short films and my own genre, with nobody to answer to. This is where I test tools that change every week — and what holds up ends up in client work.
// FILM
BABIČKA ZACHRÁNILA PRAHU
short film / 40s
- SHORT FILM
- OWN WORK
// FILM
SIMULATION GRAND PRIX
AI short film / 3:34
- SHORT FILM
- OWN WORK
// FILM
KÁVA NEVADA
short film / 2:00
- SHORT FILM
- OWN WORK
// Why this way
Why not a traditional shoot
A van lowered from a helicopter. A backpack with a whole miniature world inside it. An acorn that grows into a tree of banknotes. None of that is a cheaper version of a shoot — it cannot be shot at all. So I don't measure myself against traditional production. The difference isn't the price, it's what you can ask for.
- 01
Traditional production is expensive up front
Before a single frame exists you pay for a crew, a location and a day when it must not rain. So one version gets made — and everyone hopes it lands.
- 02
My costs sit somewhere else
Working out the concept takes just as long. Producing the tenth version of it costs almost nothing. Ten versions instead of one — and the data decides, not a meeting.
- 03
Someone still has to have the idea
This does not replace a good concept. The tool does not generate strategy, and it does not generate a joke. Most of my time on a project goes into deciding what should be generated at all, not into generating it.
- 04
The brand picks the style, not me
2D animation, 3D, or photoreal? I do not start with whatever I am best at. I start with what fits your product and how your brand looks everywhere else. Style is a decision, not a default.
// What I do
Services
01
Video ad
A complete spot for Meta, TikTok or YouTube. Concept, generation, edit, sound, captions. Delivered in every format you need.
- AI VIDEO
- SOCIAL ADS
02
Product imagery
Packshots, lifestyle scenes, campaign visuals. One product, any environment, consistent light across the whole set.
- E-COMMERCE
- PACKSHOT
03
Advertising graphics
Banners, social posts and campaign key visuals. The same idea that runs in the video, in static formats — so the campaign holds together across every channel.
- GRAPHICS
- BANNERS
04
Versions for testing
One concept, ten executions. Different hooks, cuts and lengths for A/B testing — at a fraction of what a shoot would cost. All of it in your colours, your type and your style, so what gets tested is the idea, not the brand.
- PERFORMANCE
- A/B TEST
// How I work
I start with you, not with the tool
Bad advertising is not caused by a bad tool. It is caused by nobody properly working out who is being spoken to and why they should care.
- 01
Work out who you sell to
Product, audience, brand, what you have already tried and what did not land. Without that I would only be guessing. Fifteen minutes on a call is usually enough.
- 02
Propose a direction
Not the first idea that comes to mind — a direction that fits your product and your audience. You get a script and a visual reference. Approve it, or we go again.
- 03
Produce it
Generating, editing, sound. You see it as it takes shape and can step in before the end, not after it.
- 04
Deliver
Finished files in every format you need. Ready to upload.
// Rights and usage
Use it without limits
Whatever I make, you use anywhere and for as long as you want, paid advertising included. Nobody else gets it. Since August 2026 the EU also has rules on labelling AI content — I know what falls under them and we settle it at handover.
Details// Contact
It starts with a call. It costs you nothing.
Fifteen minutes on what you sell and what you need. Either a proposal comes out of it, or I tell you straight away that this is not for me — and where to go instead. Neither one costs you anything.
Send an email
What to write and what happens nextI get back to you within 24 hours.
// Meta, TikTok, Reels
Social video
Two different things under one format: a batch of variants on one concept, to find out what lands — and a single video that has to present the product or the service properly. The first takes days, the second takes longer.
// FASHION E-COMMERCE
METALSHOP
figurines promo / 16s
// FASHION E-COMMERCE
METALSHOP
band tees promo / 29s
// SPORTSWEAR
SILVINI
cycling apparel spot / 13s